Vanshikaa Oberoi·Mar 26Your first 100 customers decide your brand’s fate.The first 100 customers are really a test of brand clarity, positioning, and whether your messaging actually adds up across every…
Vanshikaa Oberoi·Dec 24, 2025Stop Fixing the Brand. Fix the System.A systems diagnostic for founders who keep treating symptoms instead of root causes
Vanshikaa Oberoi·Dec 6, 2025The Perception-Belief Loop: What Customers Believe About Your Brand Is What Your Brand BecomesFor founders building brands that last: how the perception-belief loop works.
Vanshikaa Oberoi·Sep 26, 2025Brand as a Moat: The Founder’s Guide to Collective BeliefTrust is the engine, belief is the fuel: a founder’s guide to lasting brands.
Vanshikaa Oberoi·Feb 17, 2025Building a Brand for the Decade to Come: Crafting Timeless MessagingIn the hallowed halls where brands are born, the terms “timeless” and “resonant” echo through the boardrooms.
Vanshikaa Oberoi·Dec 11, 2024Stop Spinning Your Wheels: The Case for Hiring a Brand Manager in Your StartupFounders: Don’t let your brand suffer from divided attention — hire a brand management expert.
Vanshikaa Oberoi·Nov 19, 2024Purple cow your social media strategyEmbrace creativity and originality to cut through the noise and capture attention in this crowded digital landscape. Learn how in 6…
Vanshikaa Oberoi·Nov 6, 2024Unlocking Brand Potential: The Power of Positioning and PricingUnderstand the critical connections between price, positioning and perception that can elevate your brand in a competitive market.
Vanshikaa Oberoi·Oct 21, 2024Intent-based brand strategies to get your first 100 customersThe best way to understand your consumer’s psychology is to crack intent. Intent is the first item a brand strategist should look at…
Vanshikaa Oberoi·Oct 3, 2024Reimagining Your Identity: Build Brand In The CracksAlmost every article I’ve read online tells you how to build a brand from day zero. I’ve spoken to 1500+ founders and realized that many…
