Brand as a Moat: The Founder’s Guide to Collective BeliefTrust is the engine, belief is the fuel: a founder’s guide to lasting brands.Sep 26Sep 26
Building a Brand for the Decade to Come: Crafting Timeless MessagingIn the hallowed halls where brands are born, the terms “timeless” and “resonant” echo through the boardrooms.Feb 17Feb 17
Stop Spinning Your Wheels: The Case for Hiring a Brand Manager in Your StartupFounders: Don’t let your brand suffer from divided attention — hire a brand management expert.Dec 11, 2024Dec 11, 2024
Purple cow your social media strategyEmbrace creativity and originality to cut through the noise and capture attention in this crowded digital landscape. Learn how in 6…Nov 19, 2024Nov 19, 2024
Unlocking Brand Potential: The Power of Positioning and PricingUnderstand the critical connections between price, positioning and perception that can elevate your brand in a competitive market.Nov 6, 2024Nov 6, 2024
Intent-based brand strategies to get your first 100 customersThe best way to understand your consumer’s psychology is to crack intent. Intent is the first item a brand strategist should look at…Oct 21, 2024Oct 21, 2024
Reimagining Your Identity: Build Brand In The CracksAlmost every article I’ve read online tells you how to build a brand from day zero. I’ve spoken to 1500+ founders and realized that many…Oct 3, 2024Oct 3, 2024
Think Differently: The Intersection of Innovation and Brand StrategyA guide for founders on the intersection of innovation, brand strategy to drive growth within competitive landscapes.Sep 25, 2024Sep 25, 2024
The Hidden Cost of Hypergrowth: Why Scaling Without a Brand Is a Recipe for DisasterEvery founder I speak with has three goals: Build, grow/scale, and funding. These three things are essential to most businesses no doubt —…Sep 18, 2024Sep 18, 2024
Building mental availability and brand — a guide for foundersHelpful tips and actionables for founders who want to build a memorable brandSep 9, 2024Sep 9, 2024
