Jul 20Evolve not change your brand strategy: The guidebook for startup foundersIn the ever-changing landscape of business, most founders know they need a brand strategy. This, paired with the reality that consumers and the environment around them aren’t static data points, does make founders question “Is brand strategy really worth it?” Let’s flip the answer around: Because the world around you…Founders6 min readFounders6 min read
May 6Brand Storytelling: How to publish your brand’s story in media when you get fundedStartups are a rollercoaster ride — fun, exciting and challenging are just some words we can use to describe the journey every founding team goes through. As a startup grows, the importance and requirement for funding, from the right people, at the right time is omnipresent and required. Startups raise…Funding8 min readFunding8 min read
Jan 19Humanizing brands in 2023tough but not impossible. A friendly shoe. A laptop that makes you feel like you run the world. Sunglasses that shift your perspective. None of this existed just over 50 years ago. We existed in a product-run and led economy, one where functional benefits won over everything. We were being…Strategy Consultant8 min readStrategy Consultant8 min read
Apr 27, 2022Why freelancers need to ditch their passion project(s)Most freelancers I talk to have turned their passion into a business, and that’s beautiful for so many reasons. The biggest one being, you get to do what you LOVE every single day, without the bounds of a 9–5. I also went on this same journey. I started out in…Freelancing Tips4 min readFreelancing Tips4 min read
Apr 12, 20225 ways to create a differentiated brand strategy for your D2C brandLast Saturday, I was at a D2C event with over 200+ founders, and I ran a small experiment — I asked all the founders of these D2C brands a simple question What makes you different? Some talked about the products they’re creating, some talked about how they’re adding value…D2c Marketing6 min readD2c Marketing6 min read
Published inFreelancer’s Handbook·Jan 22, 2022Successful freelancers do this one thing to make more money; you can too!When you’re a freelancer, one of the biggest problems is that time isn’t on your side. Endless pitching calls. Endless emails to send. Endless iterations to make. Endless personal branding work to do. Every list and task is endless and you exchange time for money. …Freelancing4 min readFreelancing4 min read
Jan 3, 2022Why every business needs a brand story in 2022Back in 1908, when cars were a luxury and when mass-producing cars was almost unheard of, Ford took a step no one dared to. They built an affordable, efficient and cost-effective car in an assembly line fashion — the Model T. A majority of people could now afford a car…Branding6 min readBranding6 min read
Sep 26, 2021How to create a rockstar brand strategy questionnaire for your clientsIt all started out with this: 💜 Your brand questionnaire got me thinking about my business in so many new ways 💜 This is what my brand strategy client said post filling out the brand questionnaire that I had sent over. And multiple people asked me on this post to share my questionnaire, to which the obvious answer was nope. Don’t get me wrong, I’m not…Branding Strategy6 min readBranding Strategy6 min read
Aug 29, 20215 reasons why freelancers don’t close high-ticket dealsEvery single new freelancer I know has a dream to become a 6-figure freelancer. Heck, even I did when I started in January 2020. I was sold on the dream that I could make a significant amount of money with the right direction and clients. The aspirational 6-figure freelancer was…Freelancing8 min readFreelancing8 min read
Jun 8, 2021Apple’s WWDC ’21: A Lesson In StorytellingOn June 7th over 4.8M people watched WWDC ’21. A spectacular two-hour, power-packed, insight-filled presentation into what’s coming up in the Apple ecosystem in 2021 and beyond. Here are 6 storytelling techniques I picked up from WWDC ’21, sharing them here so you too can take a leaf from Apple’s…Wwdc 216 min readWwdc 216 min read
