Unlocking Brand Potential: The Power of Positioning and PricingUnderstand the critical connections between price, positioning and perception that can elevate your brand in a competitive market.21h ago21h ago
Intent-based brand strategies to get your first 100 customersThe best way to understand your consumer’s psychology is to crack intent. Intent is the first item a brand strategist should look at…Oct 21Oct 21
Reimagining Your Identity: Build Brand In The CracksAlmost every article I’ve read online tells you how to build a brand from day zero. I’ve spoken to 1500+ founders and realized that many…Oct 3Oct 3
Think Differently: The Intersection of Innovation and Brand StrategyA guide for founders on the intersection of innovation, brand strategy to drive growth within competitive landscapes.Sep 25Sep 25
The Hidden Cost of Hypergrowth: Why Scaling Without a Brand Is a Recipe for DisasterEvery founder I speak with has three goals: Build, grow/scale, and funding. These three things are essential to most businesses no doubt —…Sep 18Sep 18
Building mental availability and brand — a guide for foundersHelpful tips and actionables for founders who want to build a memorable brandSep 9Sep 9
Evolve not change your brand strategy: The guidebook for startup foundersIn the ever-changing landscape of business, most founders know they need a brand strategy. This, paired with the reality that consumers and…Jul 20, 2023Jul 20, 2023
Brand Storytelling: How to tell your brand’s story in PR when you get fundedHelping startups put out the right narrative in PR, when they raise funding. This article goes from Preseed till Series B. Give it a read!May 6, 2023May 6, 2023
Humanizing brands in 2023Brand strategy in 2023, shifts I’m predicting in various aspects of the business.Jan 19, 2023Jan 19, 2023
Why freelancers need to ditch their passion project(s)There’s no way to succeed as a freelancer, if you’re going to look at it as a passion project. #hottake. Read this article to know more!Apr 27, 20223Apr 27, 20223
